7 Reasons Why We Should Colour Grade…

Colour grading gives the chance to create a specific mood or atmosphere, such as making a scene look warm and inviting or cool and eerie. This can help to enhance the audience's engagement and connection with the story. It can also reflect a brand's style such as their colour palete, giving all of their content a uniform look that can be quickly recognised by the audience.

Grading can also create a consistent look throughout a film or video, such as matching the colours of different shots or scenes - often shot from different cameras, different locations or with different lighting. The grade literally ties it all together to look seamless and polished.

Colour grading can be used to correct any colour problems that may have occurred during the filming or post-production process, such as incorrect white balance or colour inconsistencies. I would term this colour correction - though colour grading and colour correction normally mean the same thing. The process of correcting an error can range from quick fix to an in-depth frame by frame job that can take a lot of time.

Colour grading can greatly enhance the visual quality and impact of a final product, making it more visually appealing and engaging for the audience. Even low-budget YouTube videos would benefit from a level of colour correction as un-treated video is now easily recognised as unappealing, unfinished and in some cases, unprofessional.

With the rise of digital media, videos are often viewed on a variety of different screens and devices. Colour grading can be used to ensure that the video looks great no matter where it is being viewed. There are simple settings that work for laptops and specialist settings that are needed to pass the stringent quality control of television broadcasts.

Colour grading can save time and money by allowing filmmakers to fix any colour problems that may have occurred during filming or post-production, rather than having to reshoot or re-edit the footage.

Finally, with the abundance of video content now online, colour grading can make a video stand out by creating a unique, polished and professional look, which can help to attract and retain audiences.